Uh, so, yeah. So, obviously, EA doesn't care about girl gamers. Such as everyone who buys the Sims. Admittedly, most Sims fans probably aren't going to see this. I know I own at least one EA game (not including my permanently borked copy of Sims 2 that Alex, yes I know, ironic, gave me) but offhand I can't think of what it is.
Tweet #eafail if you're upset. I doubt it will trend, but this sort of thing makes me go rawr.
Here's a second article with the full ad, now taken down elsewhere.